​Events & Activations: Where Culture Meets Community

 

What began as a community outreach for FL.ag magazine evolved into "You Have Been FL.agged" (YHBF)—a series of curated experiences designed to bring our readers together. These events served as a melting pot for creatives, musicians, and DJs, delivering a unique fusion of visual and aural artistry.

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The success of YHBF culminated in FL.ag ONE, the first-ever street party held along the heritage stretch of Haji Lane. At a time when the area was just emerging as a creative retail hub, we transformed the street into a vibrant canvas of international street art, live DJ sets, and collaborative retail pop-ups.

This landmark event caught the attention of DBS Bank, leading to a strategic partnership where ALT Networks was engaged to drive brand activation and merchant engagement. This collaboration successfully launched the DBS Live Fresh Card, followed by its high-profile first-anniversary celebration a year later.

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2008 - DBS Live Fresh First Year Anniversary

2007 - DBS Live Fresh Shoppaholic Party

2007 - FIVB Beach Volleyball World Tour Music Stage

2006 - 2007 - YHBF (You Have Been FL.agged) Parties