As part of FL.ag magazine’s marketing outreach, YHBF (You Have Been FL.agged) was curated to bring arts and music together. These events saw the gathering of graffiti artists, DJs, and other guests from various mediums come together providing visual and aural delight to readers of the magazine.
The events lead to FL.ag ONE, a big party along Haji Lane. The first street party along a heritage stretch of creative retail then. Street art was showcased from local and international artists, DJ dishing out chops in the main street and collaborative events partnered with retailers along the street for a night to be remembered.
Our events caught the eye of DBS Bank and we were engaged to perform brand activation, merchant acquisition and eventually launched the DBS Live Fresh Card. A year later, we followed up with the card’s first anniversary party.
ALT Networks was also engaged to manage the music stage for the FIVB Beach Volleyball World Tour at Sentosa.