As part of FL.ag magazine’s marketing outreach, You Have Been FL.agged (YHBF) was curated to bring our readers together. These events saw the gathering of creatives of various mediums, musicians and DJs coming together to provide visual and aural delight to our community.
The events lead to FL.ag ONE, a big birthday bash party along Haji Lane. The first street party along a heritage stretch of creative retail then. Street art was showcased from local and international artists, DJ dishing out chops in the main street and collaborative events partnered with retailers along the street for a night to be remembered.
Our events caught the eye of DBS Bank and we were engaged to perform brand activation, merchant partnership and eventually launched the DBS Live Fresh Card. A year later, we followed up with the card’s first anniversary party.
ALT Networks was also engaged to manage the music stage for the FIVB Beach Volleyball World Tour at Sentosa in 2007.