Starting out at the end of 2004 with a magazine in mind, ALT Networks was incorporated which gave birth to its first print publication FL.ag in early 2005.
The magazine spun off its very own parties YHBF (You Have Been Fl.agged) and also organized the first street party at Haji Lane. The company was engaged by DBS Bank to launch the DBS Live Fresh Card and its first year anniversary the following year.
Being a publishing house, ALT was contracted by National Arts Council to conceptualize the Noise 2007 Booklet. In 2008, Tattoo.com.sg contracted ALT to produce the show’s booklet for the first major tattoo convention held in Singapore.
ALT Networks was awarded Supporter of the Arts by the National Arts Council in 2007.
ALT Networks went on a hiatus in 2010 and look forward to set foot back in the industry with breaming ideas and innovation.
FL.ag had a total of 17 issues excluding the promo only issue #00. Starting from 2005, the magazine went on for 3 years and stopped its run in 2008. Featuring numerous artists locally and internationally, FL.ag became a cult magazine with strong followings from the local creatives and anyone who digs “Cool”.
Content was a mix of street fashion, good music, great graphics and whimsical illustrations put together by and featuring different artists across its lifespan.
FL.ag celebrated its first anniversary at Haji Lane with a street party with art exhibition along the street’s shophouses featuring works from Faile, Rostarr and Phunkstudio. It was the first street event held at Haji Lane and subsequent years saw DBS Bank launched their Live Fresh card there and also celebrated their first anniversary of the card the following year.
In between all the prints, FL.ag ran its own intimate parties YHBF (You Have Been FL.agged) successfully at Clinic, BluJaz and Night & Day. Each night showcased different DJs bringing to the decks music FL.ag was about and also saw local artists dishing out art Live on a piece of canvas in the space provided.
By the end of 2008, FL.ag has not only lead and informed but have also inspired the young to be creative.
FL.ag was reported to be the No.1 Underground Magazine in Singapore in May 2006 by Synovate Trends: Tribal Times for Mindshare.
Following the success of FL.ag magazine, The National Arts Council contracted ALT Networks for its Noise Singapore event booklet in 2007. The success lead on to Singapore Tattoo Convention Event Booklet in 2008.
As part of FL.ag magazine’s marketing outreach, YHBF (You Have Been FL.agged) was curated to bring arts and music together. These events saw the gathering of graffiti artists, DJs, and other guests from various mediums come together providing visual and aural delight to readers of the magazine.
The events lead to FL.ag ONE, a big party along Haji Lane. The first street party along a heritage stretch of creative retail then. Street art was showcased from local and international artists, DJ dishing out chops in the main street and collaborative events partnered with retailers along the street for a night to be remembered.
Our events caught the eye of DBS Bank and we were engaged to perform brand activation, merchant acquisition and eventually launched the DBS Live Fresh Card. A year later, we followed up with the card’s first anniversary party. ALT Networks was also engaged to manage the music stage for the FIVB Beach Volleyball World Tour at Sentosa.
ALT Networks is excited to bring new ideas and innovation to you.